website-assistant/Website Assistant Overview

Website Assistant Overview

The Website Assistant is a key feature of the Pop ecosystem, providing two major capabilities for any website:

  1. Website Analytics
    Collects visitor page views, device information, traffic sources, real-time online users, and more — helping administrators understand user behavior and perform data analysis.

  2. AI Customer Service
    Integrates Pop’s AI and Knowledge Base features directly into your website, enabling automated Q&A, FAQ suggestions, knowledge-base‑driven responses, visitor history tracking, and analytics.

With a simple JavaScript SDK snippet, a website can instantly activate Pop’s analytics and AI assistant features with no backend development required.


Core Components

1. Site Management

Used to manage multiple website configurations, including:

  • Site name & domain
  • Timezone settings
  • Enable/disable analytics
  • Enable/disable AI assistant
  • Site-level SiteKey and embedding instructions

Each site has a unique SiteKey, used for identifying its data source.


2. Website Analytics

Website Analytics provides full‑chain visitor data collection, including:

🔹 Visitor Information

  • Unique visitors
  • Geographic location
  • Browser, OS, device type
  • Page duration, bounce behavior

🔹 Session Records

A user’s series of page views during one visit forms a “session.”

🔹 Real‑time Visitors

Administrators can see which users are currently browsing the website.

🔹 Traffic Trends

View daily, weekly, or monthly website traffic charts.

All data is collected automatically via the SDK — no additional code required.


3. AI Customer Service

AI Customer Service enables you to add an AI assistant widget at the bottom‑right corner of your website, offering:

  • Welcome messages and guided prompts
  • Custom avatar, theme, and position
  • Auto‑popup triggers (delay, scroll, etc.)
  • Responsive UI for mobile & desktop
  • Multi‑turn conversational AI
  • Knowledge‑base‑first answering
  • Fallback logic (fixed reply / AI answer)
  • FAQ quick‑actions
  • Conversation history and visitor analytics

The assistant UI is consistent with Pop’s built‑in chat interface.


4. FAQ Management

Administrators can maintain a FAQ list for each site:

  • Question and answer (Markdown supported)
  • Action type (direct reply, link navigation, etc.)
  • Whether to show on homepage
  • Tag categories
  • Sorting order
  • Enable/disable toggle

FAQ items will automatically appear in the AI assistant window.


5. Visitor & Conversation Analytics

Administrators can view each visitor’s:

  • Device, IP, and geographic location
  • Latest questions
  • Full conversation history
  • Session path

Customer service replies use built‑in or custom AI models.


6. Embedded SDK

Enable all features by adding the following script:

<script
  src="https://connect.popllm.com/sdk.js"
  data-key="YOUR_SITE_KEY"
></script>

The script automatically activates:

  • Website analytics
  • AI assistant
  • FAQ system
  • Triggers
  • Theme styles
  • Multi‑language UI

No extra frontend or backend code is required.


Usage Workflow

  1. Create a site in the Pop admin panel
  2. Copy the SDK snippet and embed it into your website
  3. Enable analytics, AI assistant, and FAQ as needed
  4. View visitor data and conversations in the admin panel

The entire setup takes only a few minutes.


The Website Assistant is an important external‑facing module of the Pop product suite. It provides administrators with data insights, offers instant help to website visitors, integrates deeply with the Knowledge Base and AI models, and forms a complete intelligent online service system.